Eye tracking is the latest mobile buzzword, thanks to the Samsung Galaxy S4. It’s the fanciest feature on this smartphone.
Eye tracking technology itself has been used for decades:
- Retail research scientists use consumer eye tracking to find out which store shelves customers’ eyes naturally go to. Then they tell store owners to put their most expensive merchandise on those shelves.
- Website developers use eye tracking studies to determine the best placement for ads and other visuals on a website.
- Eye tracking has also helped people stricken with paralysis communicate and get things done on their own.
Clearly, eye tracking does work in specialized settings like those – with the use of powerful computers and sophisticated eye tracking equipment.
But — does it really work on a phone like the Samsung Galaxy S4? And does the eye tracking technology contribute to the user experience in a positive way?
I really wanted answers to these questions so here’s what I found out.
Read more: Eye Tracking Technology On Phones Like The Samsung Galaxy S4… Does It Really Work?